Swot are meaning of the strengths, weaknesses, opportunities and threats first, we discuss the strengths of cathay pacific cathay pacific established in 1946, it’s a long history experience base on hong kong it is a large-scale international airline around the world, includes flights to asia, europe, africa and usa.
Value chain analysis of cathay pacific cp(cathay pacific) is one of the branded airline company in air line industry it always competes with different airline company it competes with different airlines company for its status and notoriety now a days cp is underwent for changes its image in market and also try to solve problem. An analysis has been conducted over the annual reports of cathay pacific limited and lufthansa 2012/2013 the two airlines, despite the fact that are very different in size, appear to be comparable for the following reasons: 1- both of them are recognized as high end companies in their home markets 2- operate in two crucial hubs for their.
In addition, high debt to assets ratio may indicate low borrowing capacity of a firm, which in turn will lower the cathay pacific’s financial flexibility like all financial ratios, cathay pacific’s debt ratio should be compared with their industry average.
Analysis and evaluation: financial performance of cathay pacific 2012 ratios in analyzing the financial performance of cathay pacific, conducting the financial market’s assessment is one of the important tools to evaluate.