Marketing plan the information for this article was derived from many sources, including michael porter’s book competitive advantage and the works of philip kotler concepts addressed include ‘generic’ strategies and strategies for pricing, distribution, promotion, advertising and market segmentation.
To stay in business, every business needs to convert prospects to closed sales how a company markets to potential customers is a marketing strategy a company may have more than one strategy in. Marketing strategy your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts your marketing strategy is shaped by your business goals your business goals and your marketing strategy should go hand-in-hand.
The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. A well defined and feasible marketing strategy makes meeting customer needs a likely and attainable goal and while most companies do great marketing, only a few have created brand attachment and customer loyalty through their marketing practices and tactics strategic marketing is a process of.
How cliff allen can help develop your strategic marketing plan with over 25-years of strategic marketing experience, and helping companies implement both traditional and online marketing and sales programs, cliff allen brings a valuable perspective to developing strategic marketing plans and programs. Marketing strategy planning looks at where a business is, where it wants to go and what marketing efforts will get results.
A strategic marketing plan revolves around the kind of environment the entity desires to establish for the client in the quest to make sales this plan involves concepts such as geographical and demographic target markets as well as market segmentation.
A marketing plan may be part of an overall business plansolid marketing strategy is the foundation of a well-written marketing plan while a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business.