The informational value of social tagging

The rich associative information that social tagging provides marketers new opportunities to infer brand associative networks this article investigates how the information contained in social tags can act as a proxy measure for brand performance and can predict the financial valuation of a firm. The informational value of social tagging networks by hyoryung nam and pk kannan, journal of marketing (july 2014) journal selections from msi (april 2015) comments. Hyoryung nam & pk kannan the informational value of social tagging networks social tagging is a new way to share and categorize online content that enables users to express their thoughts, perceptions, and feelings with respect to diverse concepts.

the informational value of social tagging The informational value of social tagging networks social tagging is a new way to share and categorize online content that enables users to express their thoughts.

Figure 3 visual illustration of social tags linked to google and its competitors - the informational value of social tagging networks. In social tagging, content is connected through user-generated keywords-tags-and is readily searchable through these tags the rich associative information that social tagging provides marketers new opportunities to infer brand associative networks.

Summary nam, hyoryung and pk kannan (2014), the informational value of social tagging networks samenvatting paper nam - informational value of social tagging networks preview 1 out of 3 pages.

The effect of social media commmunication on consumer perceptions of brands schivinski, bruno, (2016) markenbewertung : umfassendes konzept zur markenbewertung und empirische studie bei schweizer publikumsgesellschaften.

The informational value of social tagging networks hyoryung nam, p k kannan, ralph j tyser, r h marketing, smith 2015 view pdf cite save abstract social tagging is a new way to share and categorize online content that enables users to express their thoughts, perceptions, and feelings with respect to diverse concepts. This article investigates how the information contained in social tags can act as a proxy measure for brand performance and can predict the financial valuation of a firm using data collected from a social tagging and bookmarking website, delicious, the authors examine social tagging data for 44 firms across 14 markets.

The informational value of social tagging

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  • The informational value of social tagging networks social tagging is a new way to share and categorize online content that enables users to express their thoughts, perceptions, and feelings with respect to diverse concepts.

The impact of the internet on information search for automobiles journal of marketing research , 40 (2), 193-209 ratchford, b t, talukdar, d, lee, m s (2007), the impact of the internet on consumers' use of information sources for automobiles: a re-inquiry, journal of consumer research , 34(1), june, p111-119.

the informational value of social tagging The informational value of social tagging networks social tagging is a new way to share and categorize online content that enables users to express their thoughts. the informational value of social tagging The informational value of social tagging networks social tagging is a new way to share and categorize online content that enables users to express their thoughts. the informational value of social tagging The informational value of social tagging networks social tagging is a new way to share and categorize online content that enables users to express their thoughts.
The informational value of social tagging
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